This is an interesting statement and Apple, I think, needs to be commended for raising the bar on issues of addressing privacy concerns as it has so much access to data.
https://images.apple.com/privacy/docs/Differential_Privacy_Overview.pdf
https://images.apple.com/privacy/docs/Differential_Privacy_Overview.pdf
You know how Zukerberg had to testify before Congress related to Facebook privacy, I wonder what Congress would think if Apple had to share this formula with them.....
ReplyDeleteThe noise injection step works as follows: After encoding the input as a vector using a
hash function, each coordinate of the vector is then flipped (written as an incorrect
value) with a probability of 1/(1 + �
�/2), where � is the privacy parameter. This assures
that analysis of the collected data cannot distinguish actual values from flipped values,
helping to assure the privacy of the shared information.
This is a cool article on the depths taken to secure info and insure it truly is de-identified.